Members of the Hunnaball Funeral Family Group were among industry experts who gathered together to share their expertise and knowledge at the National Association of Funeral Directors UK conference.

The conference and annual general meeting were staged over four days in historic Old Windsor in Berkshire.

Our Operations Director Saul Hunnaball and Polly Hunnaball, our Human Resources Director, attended the annual event which was busy with discussion, education and networking events as well as award ceremonies to celebrate success and achievement.

The event also featured a number of thought-provoking and inspirational speakers on topics central to the future of the funeral industry.

One topic explored was the potential role of AI in supporting funeral directors in their work and how it is changing the world around us.

Former head teacher and Generation Z expert Alex Atherton gave a powerful and engaging insight into the aspirations and life experiences informing Generation Z’s approach to work. He also spoke of how the funeral sector can find, motivate and retain these funeral directors of the future.

The final speaker of the conference was Rory Corman, professor of International Relations from the University of Nottingham, who took the audience away from the funeral profession and into the secret world of espionage and the Royal Family, in recognition of the conference location.

Our company has a long association with the respected national body which is an inclusive and progressive voice for the funeral profession and bereaved people.

Our Chairman Trevor Hunnaball was national president of the association in 1994-5 and has served on a number of the NAFD’s committees. Trevor has also been a trustee of the association and last year he was presented with a Lifetime Achievement Award in recognition of more than 65 years of service to the funeral industry.

At the President’s Banquet, there was a celebration of the presidential year of Barry Pritchard who said it had been a privilege to serve the association. The new president was also appointed with Jenny Gilbert-Trigg taking on the role for 2024.

Saul said: “The conference was, as always, insightful and thought-provoking. It was a pleasure to catch up with old friends and meet new ones as we move into the next era of the profession.

“We can all learn from each other but always putting the bereaved and deceased at the centre of our work.”

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